Wayfinding Sign Program No Longer Just For Cities; Upper Perkiomen Valley Community Leads the Way with One of the Regions First Rural Programs

Senator Bob Mensch to join representatives from business, education and civic sectors to unveil new signs

WHAT:
The Upper Perkiomen Valley Chamber of Commerce in partnership with PerkUp and several other community leaders have completed the planning and prototype phases of an 18-month long wayfinding sign project and are set to unveil the prototypes at a reception later this week. This project is unique in several ways. First, wayfinding sign programs are most often found in cities. Second, wayfinding sign programs require collaboration and this project in particular was made possible because of the cooperation of seven municipalities, the Upper Perkiomen Valley School District, the Western Montgomery Career and Technology Center, State and Local Legislators, business leaders and students.  And, third, participants are particularly proud of the education component which allowed the signs to be built by WMC&TC students working with local businesses.

WHEN:
Friday, May 2, 1 – 2 pm

WHERE:
Western Montgomery Career and Technology Center
77 Graterford Road, Limerick

WHY:
Wayfinding is more than signage. It is a vital tool of economic development that helps make connections and ultimately achieve wider social and cultural benefits. It also promotes business and civic pride. Communities with programs realize that there is a net benefit to a shared approach to attracting business and capturing resident and tourist dollars.

In the Upper Perkiomen Valley, participants desired to help residents and visitors explore the towns by making the environment easier to navigate.  The wayfinding signage program will help enhance the visitors’ experience as it increases their comfort, builds their confidence, and encourages them to discover unique attractions on their own. Whether it is someone looking for a business for an appointment or a tourist needing to find a destination, ease of navigation benefits business, transportation, culture, tourism and the people who live in the Upper Perkiomen Valley.

WHO:
Speakers:
Senator Bob Mensch; Eric Jarrell, Montgomery County Planning Commission; Rob Weneck, Principal, Western Montgomery  Career & Technology Center; Luanne Stauffer, President, UPV Chamber  Of Commerce, Michele Fillippo, PerkUp Project Coordinator

Other Collaborative Partners Scheduled to Attend:  Representatives from the offices of Congressman Jim Gerlach, Representative Marcy Toepel and Representative Justin Simmons; Dr. Fran Leskowicz, Superintendent, UPSD; Margie Gehlhaus, UPSD Board; Marisol Lezcano, Deputy Director of Commerce; Montgomery County Representatives from each of 7 municipalities; UPV Regional Planning; WMC&TC Students; Craig Berger, Consultant; Calori & Vanden Eynden; Charlie Lieb, VP Product Development, Knoll; Kevan Price, Horizon Signs; Ed Reed, Reed Signs

About the Upper Perkiomen Valley Chamber of Commerce (UPVCC) and PerkUp

The UPVCC serves a quiet, rural oasis spanning 10 municipalities in four counties of southeastern Pennsylvania. In early 2007, in response to growth pressures precipitated by a rapidly changing economy, the UPVCC embarked on a grassroots effort to assess the current social and economic environments in the Greater Upper Perkiomen Valley. This initiative, appropriately dubbed “PerkUp,” is a two-part effort that initially involved more than 120 participants among public input sessions, focus groups, personal interviews, and workshops.  The PerkUp Project represents the best of public-private partnerships, demonstrated by the state, municipal, organizational, institutional, and industry participation.  The goals are to identify options and opportunities for the region to attract measured, deliberate, coordinated growth that expands economic opportunity, while retaining the quality of life that distinguishes the Greater Upper Perkiomen Valley.


CONTACT:

Michele Fillippo
Upper Perkiomen Valley Chamber of Commerce & PerkUp
215-679-3336, mfillippo@upvchamber.org