Mensch to Receive “Pink Ribbon” Award from PBCC

Harrisburg –  As part of Breast Cancer Awareness Month, the PA Breast Cancer Coalition (PBCC) will be honoring the 2014 Pink Ribbon Awardees at the PBCC Conference on October 13 at the Harrisburg Hilton from 7 am to 3pm.  The PBCC recently kicked off Breast Cancer Awareness month at the PA Capitol by turning the capitol fountain pink in order to remind all women the importance of good breast health and the need for annual mammograms.

Among the 2014 awardees is State Senator Bob Mensch (R-Berks, Bucks, Montgomery) who introduced Pennsylvania’s Breast Density Notification Act. Dense breast tissue can mask tumors on a mammogram, often leading to a more dangerous, less-treatable breast cancer diagnosis. The Breast Density Notification Act requires mammography facilities to notify women of their breast density so that they can make informed choices about further testing. “I would like to express my sincere appreciation to PBCC for this recognition.  With the notification of breast density, women can talk to their doctor about what their breast density rating means and whether they are at a higher risk for breast cancer,” said Mensch.  “That’s a discussion that should happen, and this bill ensures that women will have the information in hand to have that discussion.”

In addition, Senator Mensch and the PBCC have launched a Dense Breast Advisory Committee to develop educational materials helpful to women with dense breasts. “The Committee focuses on the implementation of the breast density notification act and how it is affecting women and health care facilities,” said Mensch.  “It is important that we stay updated on the progress of the legislation and continue to educate women on this important aspect of their health.  This Advisory Committee will work creating ‘best practices’ materials that will be helpful to women and less cumbersome to the mammography provider.  I look forward to our next meeting and our continued progress.”

Recently, the PBCC held an interview ( with Senator Mensch to discuss his role in the Breast Density Notification Act and breast cancer awareness.

Other 2014 PBCC Conference Awardees:

Dr. Kevin Fox
Director, Rena Rowan Breast Center at Penn Medicine’s Abramson Cancer Center

Potamkin Prize for Breast Cancer Research

Lillie Shockney, R.N., B.S., M.A.S.
Administrative Director, Johns Hopkins Breast Center
Pink Ribbon Award

Linda Golden
Breast Cancer Survivor, PA Breast Cancer Coalition Grassroots Partner
Shining Light Award

Attendees of the PBCC Conference will learn about the very latest in breast cancer research, treatments, advocacy and survivorship at this year’s Conference.  There will also be many outstanding workshops, exhibitors, health professionals and other survivors who share the PBCC’s goal of finding a cure for breast cancer now.

The PBCC was formed in 1993 by a dedicated, active and effective group of breast cancer survivors who had one common mission: to find a cure for breast cancer. Every program, event and campaign is carried out with that goal in mind. Today, we are the source of action and information for Pennsylvania women with breast cancer and their families.

The PBCC is a statewide organization based in Lebanon, Lebanon County, with a board of directors, a staff of eight and a network of volunteers across the state. The PBCC exists to help the 12,000 women in Pennsylvania who will be diagnosed with breast cancer this year, to support the families of the 2,200 women who will lose that battle and to serve as a resource for the hundreds of thousands more women currently living with the disease.

CONTACT: Sarah Stroman  (215) 541-2388